Olabi Sutras
Shop-in-Shop Model: The Hidden Struggle with Billing and Sales Tracking
The Shop-in-Shop model has become a popular strategy for retail brands to expand visibility and sales without setting up standalone stores. From lifestyle and fashion brands operating inside large department stores to consumer electronics counters within malls, Shop in Shop model allows brands to capture footfall and leverage host retailers’ infrastructure. But beneath this seemingly efficient model lies a complex operational challenge: managing billing, reconciliation, and sales visibility. Unlike standalone outlets where a brand controls the entire point-of-sale process, Shop-in-Shop model setups often rely on the host retailer’s billing systems. This leads to multiple layers of dependency, delayed or inaccurate [...]
What Is a Content to Commerce Strategy? Insights from Myntra’s GlamStream Experience
Shoppers today don’t just buy products, they follow trends, consume content, and seek inspiration before making a purchase. The journey from discovery to checkout is no longer linear, and brands that can blend storytelling with seamless shopping stand to win. This is where a Content to Commerce strategy comes in, an approach that connects engaging content with immediate buying opportunities. One standout example of this is Myntra’s GlamStream, a new format that combines influencer-led live video with real-time, in-stream product purchases. In this blog, we’ll break down what a content to commerce strategy involves, how GlamStream is applying it effectively, [...]
How Store Level Inventory Transfers Should Be Managed
Inventory rarely moves at the same rate across every store. While one location may struggle with overstock, another may run low on the same items. In such situations, store level inventory transfers offer a practical way to redistribute stock and meet local demand without relying on central warehouses. However, these transfers often become a weak link in the retail operations chain, handled manually, tracked poorly, and prone to errors. When not managed correctly, they can lead to stock discrepancies, customer dissatisfaction, and operational inefficiencies. In this blog, we’ll break down how store level inventory transfers should be managed, from common [...]
How Endless Aisle Order Fulfillment Works in Retail
Today’s shoppers expect more than just convenience; they expect certainty. When customers walk into a store or browse online and discover that a product is out of stock, it's not just a missed sale; it's a missed opportunity to build loyalty. This is where Endless Aisle order fulfillment comes in. Endless Aisle empowers retailers to offer products beyond what's available at a specific location by tapping into inventory across warehouses, other stores, franchise outlets, or third-party partners. However, enabling this kind of flexibility isn’t just about displaying more SKUs on a screen; it requires a smart, connected, and efficient order [...]
Real-Time Store Operations: How Retail HQs Manage 100+ Stores Efficiently
Great store operations don’t shout they flow. Walk into a high-performing store in a major city say, Bangalore and everything just works. Visual merchandising is on point. The staff knows what’s selling. Checkout is smooth. The backroom inventory mirrors the system. Now imagine replicating that same operational rhythm across 100+ stores spread across cities, time zones, languages, and diverse customer behaviors. That’s the real challenge of enterprise retail, not just launching stores, but running them with consistency, accuracy, and agility at scale. At the HQ level, leadership teams are constantly seeking real-time answers to critical questions like: Which store is [...]
Footfall Attribution: How to Link Online Campaigns to Offline Traffic
In the omnichannel retail world, the line between online and offline is blurred but when it comes to marketing measurement, many brands are still stuck in silos. You spend thousands on digital campaigns, but how do you know if they’re actually driving people to your physical stores? That’s where footfall attribution comes in. What Is Footfall Attribution? Footfall attribution is the ability to connect your online marketing efforts like social ads, Google campaigns, or email pushes with in-store visits. Think of it as closing the loop between digital marketing and offline impact. It’s not just a buzzword. For enterprise [...]
