Olabi Sutras

Retailers operating across multiple locations often face a common challenge: products that perform exceptionally well in one region may generate little demand in another. Customer preferences are influenced by a wide range of regional factors, including climate, culture, demographics, purchasing power, lifestyle, and local shopping trends. As a result, a product assortment that succeeds in one market may not necessarily meet the needs of customers elsewhere. Despite these differences, many retailers continue to offer a standardized product assortment across all stores. While this approach simplifies inventory management, it often leads to operational inefficiencies. High-demand products may frequently go out of [...]