Olabi Sutras

For many shoppers today, the journey toward a purchase begins long before they enter a store. Customers search for products online, compare alternatives, read reviews, explore prices, and increasingly check whether a product is available at a nearby location. Yet the final purchase may still happen in a physical store. This means the customer's decision to visit a store may already be influenced by everything they experienced online. A customer who discovers a pair of shoes through social media may research the product on a retailer's website, check available sizes, find a nearby store, and then visit that store to [...]