Olabi Sutras
Self-Checkout vs Human Checkout: What Should Retailers Choose?
The checkout counter has traditionally been one of the final touchpoints in a customer's shopping journey. After selecting their products, customers would queue at a billing counter, where a cashier scanned the items, processed payments, and completed the transaction. Today, this familiar process is evolving as retailers introduce self-checkout kiosks, mobile point-of-sale (POS) systems, and other technology-enabled checkout options. This shift is driven by changing customer expectations and the need for retailers to manage store operations more efficiently. Customers increasingly value convenience and shorter waiting times, while retailers must balance staffing requirements, transaction volumes, and operating costs. Self-checkout allows customers [...]
