Olabi Sutras
Seasonal Inventory Planning Strategies for Fashion Retailers
“Fashion Retailers Don’t Lose Money at the End of the Season. They Lose It Months Earlier.” Most retailers think markdowns kill profitability. They’re wrong. The damage usually starts during preseason buying decisions. Wrong quantities. Poor allocation. Weak forecasting. Delayed replenishment. Inventory trapped in the wrong stores. Fashion trends shifting faster than planning cycles. By the time end-of-season discounts begin, the problem already exists. In fashion retail, seasonal inventory planning is not just an operational process. It directly impacts margins, sell-through, customer experience, working capital, and growth. And yet, many retailers still treat it like a spreadsheet exercise. Why Seasonal [...]
